Monday, February 4, 2008

Adsense Heat Map

I just found a great post about Adsense that I wanted to share with my readers. It's an actual heat map of where the best places to put Adsense ads are located.

As you're already aware, Adsense is a great way to earn extra income on your blog. I plan to make a video of how to put Adsense on either your Blogger blog or your Wordpress blog. It appears that one of the best places to put your Adsense ads are right in the content of your posts.

So, I'll test that one out and let you know what I come up with.

Friday, January 25, 2008

How To Get More Subscribers Without Spending Any More Money.

Sometimes you can just do a little bitty tweak in your online presentation and make a huge difference in your results.

With the same traffic you're already getting, suppose you could find a way to get twice or 3 times the amount of subscribers you're getting right now?

Now you already know:
  1. The money is in the list.
  2. You need to offer them something of value to get them to subscribe.
Since so many websites offer newsletters, you should be giving your specific target market something helpful and valuable to them that is an extension of what they're already interested in by being on your website to begin with:
  • E books
  • Videos
  • Mini courses
These are things you're probably already aware of, right?

So, let's get to the meat.

OK, there are several methods you see all the time to get people to opt in. There's:
  • A "newsletter" link somewhere at the top of the page or within the main navigation.
  • The form that's in the sidebar of the page.
  • The pop-up or pop-under or slide-in, or some other such "alert" type of form.
I have tested, and still use, all of these methods of getting subscribers and have gotten subscribers through each method. But, guess what gets me the most subscribers?

My autoresponder allows me to track literally everything:
  • How many people open my emails.
  • exactly where they opted in.
  • What time of the day they subscribed.
  • And countless other stats.
The #1 most effective opt-in method out of all of the methods I've tested is to put a subscribe form directly within the content of my web pages.

You see, when someone visits your website, chances are, they didn't come to subscribe to yet another email newsletter. They came for information. They came to read about something that you have written.

Therefore, this being the "attention age," you've got to get them while you have their attention.

If you're an affiliate marketer or a network marketer with a website, hopefully you have your site set up to pre-sell and to educate your potential customers about various topics of interest.

Therefore, you have content provided to entice people to hang around and actually read what you have on your website. So, if you've captured their interests with your content, what better chance do you have to get them to sign up for more valuable content?

Make your list a way for them to get more of what they came for in the first place.

Monday, January 14, 2008

How To Get Quality Backlinks To Your Afffiliate Website.

To have a successful affiliate website, you must have traffic. If your target market doesn't find your site, you don't make affiliate commissions. Simple enough, right?

Do you know what the most important factor in SEO is? It's not:
  • Title tags
  • Keyword placement and density
  • tags
  • Description
While all of these on-page SEO tactics are certainly important and should no doubt be used, the most important part of your SEO strategy is:

Backlinks To Your Affiliate Website

Especially important in the search engine ranking algorithms are high quality one way links to your site. This means that another site is linking to you without asking you top link to them in return.

You should still continue to trade links with other relevant websites, but do it at a steady, slow pace.

Meanwhile, the one way links are much more powerful in getting your site ranked higher in the search engines.

How do I get a link to my site without having to link back?

I'm going to show you a few easy methods you can use right now to get the one way backlinks:
Keep in mind that wherever possible, you want to use anchor text (e.g. Affiliate Marketing Help) as opposed to a raw link (e.g. http://www.LetsStartEarning.com). This will help your rankings for your specific keywords. But don't just go out and get 100 links pointing to your site with the same keyword phrase. Mix it up between 3-4 different phrases that you want to rank for. The search engines love this.

Now, let's take a peek at each method I mentioned for obtaining quality, one way links.

Social Bookmarking
Places like Digg, Stumble Upon, and Technorati allow you to submit "stories" for bookmarking as well as getting them in front of other eyeballs. Here you can use anchor text as well as providing a keyword rich description of your content.

A word of caution. Use these with the utmost respect. Don't go in there and simply spam these sites with every single page of your site and every insignificant blog post you ever make. Only submit quality content. Remember, this is a social media, have respect for your peers.

Article Submission
Every article you write should be submitted to some of the highest ranking article directories. Just make sure you write useful articles otherwise they may just get deleted by some or your reputation as an "expert" will suffer.

You usually can't use anchor text here but your raw links are, just the same, high quality one way links to your affiliate website. Remember to put your articles in your blog as well.

Forum Signatures
Find a couple of forums you like that are related to your industry and create a signature that links back to your affiliate website(s) using compelling anchor text that is also relevant to your keywords.

Each time you post, BAM... a one way link. Again, as with any social medium, have respect. Don't just post for the sake of posting. Contribute useful information in forums, your reputation depends on it.

Link Bait
This just means that you want to create great content that people just automatically want to link to. Link bait can be in the form of:
  • Articles (you want people to use your articles on their websites or blogs)
  • Blog posts
  • Web pages. The more content filled your site is, the easier it will be to get backlinks. Not to mention, it will make people want to stay, subscribe, come back.
Blog Posts
Every time you post to your blog you need to link back to relevant content on your site. Not necessarily the home page but whichever page applies. In Blogger, you'll add it in the "link" field as well as linking back to your site with relevant text within the post.

Again, don't stop reciprocal linking, it counts too. But make sure you make a solid effort to get as many one-way links as you can.

Wednesday, January 2, 2008

What is "Link Bait and How Do I Create It?"

This is a cool term that I picked up in an intense Webmaster's forum. I

fancy myself a reasonably talented SEO marketer. I've never used Google

Adwords or any other PPC advertising and I'm well-schooled on

traditional as well as Web 2.0 search engine optimization strategies.

I can definitely say that Web 2.0 methods are a lot easier and a lot

more fun than the tedious traditional methods.


What is the #1 thing that you need to get higher rankings in the search

engines?



Backlinks to your site.


The more links to your site, the better your rankings, in a nutshell.

There are of course other factors such as the linking site's pagerank,

whether or not it's a reciprocal link, and the anchor text used--just

to name a few of the biggies.


So what exactly is this "link bait" and how do you make it?


Link bait is the kind of content that makes people want to link to it

naturally. No link trading, nothing in return. Just content so good

that people just want to be connected with it somehow.


So how do you create this kind of content that we call link bait? Well,

you can give them what they were looking for such as news and solid

information. If you become known as a reliable source of information,

people will link to you whether they use your articles, link to you

from their blogs, or bookmark you in the social bookmarking sites for

example.


Another way to create link bait is to stir your reader's emotion. Make

them laugh, make them angry, scare them. Post the kind of content that

makes people say: "Did you read so and so's article? I can't believe

she said THAT!"



Create a controversy, if you can back up what you're saying on the

matter. Go against the grain. It's ok to have your own opinions. As

long as they're well-founded, you should tell the world about them.

That is what the "new web" is all about.


Now go start a commotion or share your wealth of knowledge and create

some instant link bait.



Sheree Motiska is a single WAHM. She is experienced in the world of

affiliate marketing and network marketing and shares her knowledge at

How To Build A Business Online and

Affiliate Marketing Newbies.

Thursday, December 20, 2007

Breaking the Myth about Page Rank (PR)

by: Christopher Smith

The most difficult challenge most web designers face is getting traffic to your site. There are plenty of companies who promise to send traffic your way. Sadly, most of this traffic is not qualified. Yes, your hit counter will move higher, however, if its not qualified, you may find you have unhappy visitors to your site. Unhappy visitors will not click on your ads or purchase your products.

Once you have optimized your site, consider submitting it to every search engine. If you want to get spidered quicker in Google, have a web page with a PR of 4 or higher point to your site. Your site will be spidered within a couple of days!

One myth I would like to bust is that PR is a measure of a web site. Its not. I receive countless emails offering a reciprocal link with their PR5 or PR6 site. Unless my link is appearing on the main page, or a page that has PR6, I am not getting a share of PR6. Most likely, my link will appear on a page that has a PR2!

Page rank is Google's ranking of that specific page's relevance. Just because the main page has a PR of 4, does not make every page on the site a PR4. Beware of sites who claim that they will exchange links with you and its to your benefit since they have a PR5 or PR6. Where is your link appearing? If its on a page that has a PR of 4 or 5 or 6, great!

Reciprocal linking, if done properly, will ensure that your keywords are at the top of the search engine. If you have a popular keyword, youll need to have more back links. Pick your link partners properly, and ensure that they are linking to your keyword.

For example: if your site is www.joesdinner.com, consider sending out requests to relevant higher ranking pages to start with, followed by lower ranking pages and ask web designers to link back in a manner so that your url is a hyperlink for your keyword, not your site url or site name.

Presuming their keyword is "best dining in new york", having links pointing to your site with an anchor tag incorporating your keywords will improve your search engine rankings dramatically.

Once you have established a collection of sites pointing to your site using your keywords, you will start receiving reciprocal link exchanges from other sites. This is where you can start to be particular.

If you want to maintain an effective PR and attract better sites for linking, follow these tips:

a) Is it indexed?
While their site may be indexed, the page where they are placing your link, is it at least indexed by google? If you type in allinurl:www.sitename.com/links/right_here.html and there are no results, consider declining their offer. If the page your link appears on has not been indexed, there is no benefit whatsoever to you. If your pages have PR, they may consider placing your link on another page. If the page your link appears on is indexed, but does not have PR, consider accepting their offer. While the page today may not have PR, it will in time.

b) How many neighbors?
The value of the page rank is shared with each of the links on that page. If you are splitting that PR with several other sites, your share of PR will be small, which doesnt help you. Reconsider accepting any link exchanges if your site is 1 of more than 30 - 40 sites that will appear on that page, unless its a very high PR. Further, if there are too many links on that page, Google may consider the page to be part of a link farm, which may end up penalizing your site.

c) Is it relevant?
Google is big on relevancy. Ensure your links pages are relevant. If you operate a site about golf, having links from cooking sites will not help you establish your page rank. It may cost you more than you get in return.

How to Find Good PR sites:

a) Do a search for them by typing in your keyword and start asking for reciprocal link exchanges. Take a look at their PR and go from there. Remember, its the number of sites that backlink to you that matters, not strictly the PR of the page. I would rather have 50 pages that have a PR1 pointing to my site, than to have 5 sites that have a PR5. Of course, if you can get 50 pages that have a PR5 pointing to your site, you are laughing!

b) Take a look at your existing link partners and check out their links pages. Its clear the people appearing on those links pages are interested in reciprocating.

c) Purchase software that will help find quality link partners.

It is important to attract higher PR sites when you are on a reciprocal link campaign. However, its not the most important thing when it comes to search engine rankings. Its the backlinks that point back at you that are key. The more of those, the better off you will be for your keyword.

Remember: every page starts off as a PR0. Just because its new doesnt mean it wont get a higher PR once google gets around to assessing a score. If the page your site appears on is indexed, and its a relevant site of quality, consider exchanging links. You'll grow a large list of link partners in a short period of time, and increase your search engine rankings in the process.

About the author:
Christopher Smith has been helping people make money through Google Adsense by providing them with the Top Paying Adsense Keywords for his visitors to Adsense Heaven. http://www.adsenseheaven.com

Saturday, December 8, 2007

I Hate Writing Articles - Isn't There An Easier Way?!

I Hate Writing Articles - Isn't There An Easier Way?!


Owning, running and maintaining an internet based business or a site needs articles. Plain and simple, every who has a site knows this. Even those who don’t have sites but are frequent internet users knows this as well. Articles quench the thirst for information and knowledge of the people. Plus, the articles provides many other benefits for the site.

The benefits that articles provide are putting a site high in the ranking in search results of keywords and keyword phrases that pertains or are relevant to his or her site. They also provide attraction to website visitors when they are appreciated and is linked to your site from another site or newsletter. Articles provide for the increase of the confidence and trust levels of customers to your site and company.

Many articles are also beneficial to both company and its traffic. When the readers like the articles, they would tell more of their friends, family and peers and recommend your site to them, providing for a larger volume of traffic. You get bigger sales if your traffic trusts and believes in you. Your product or services would be much easier to sell when they know you know what you are doing and talking about.

So ok, we have established that articles are very important to a site and to business. Articles are crucial and to keep ahead in the game, a site must have an article, it is imperative. There is one dilemma though, not many people like writing articles.

Many website owners would rather spend their time on something else, and unless you’re a big time company, you don’t have the necessary resources to use on a pool of article writers. Plagiarism or copying of other articles is frowned upon and could easily get you into trouble, worst case scenario; a hefty fine and jail time.

So what are the other options?

Well, for starters if you hate writing articles and you can’t afford to hire people to write for you then don’t. Get free articles. The first place to look at for free articles is the public domain. Here you won’t have problems with copyright infringement and the following penalties and fines if you get caught for plagiarism.

Public domain articles are articles freely given to the public for public use. You can do whatever you want with it. You can place it on your site, name it as yours, put it in a newsletter its you decision. Always remember though that you will have to choose articles that is very relevant to your site.

The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament. You may also have to edit them a bit to place more keywords and keyword phrases to make them better.

Another way to get free articles is to allow other sites which has the same subject or topic as yours to submit articles to your site. This would be only to augment your existing content or else all your articles would be leading to other sites since these articles would have resource boxes with them that could link or direct the readers to their site. That’s why it is important to have your own articles; you cold use them to link your site to other sites as well.

But, to truly feel the impact of what a good article to you, go for original ones. There are many article writers who do part time and freelance article writing jobs that charges only minimal fees. You can get good articles that have all the keywords and keyword phrases you need and people are looking for.

The investment you made for these articles would be worthwhile because you could use them for all the benefits you could offer. You hold copyrights to them and you will be able to use them anyway you want. As your articles help you in building your business and your site, you will have more articles to write and maybe then you wont be having second thoughts about articles.